Great hospitality experiences drive guest loyalty. Guest loyalty drives recommendations and revenue. While larger chains have more customer and performance data to tap into, smaller operators have historically had a tougher time maximizing reputation, revenue and the customer experience.
Artificial intelligence is changing all that. With its ability to streamline processes, provide valuable insights and optimize experiences, it’s driving the new wave of responsive, guest-centric hospitality.
AI provides travel brands with the perfect opportunity to enhance marketing, customer service, customer experience, and increase retention. Artificial Intelligence has the ability to offer invaluable insights that have not been experienced by travel companies and hoteliers before, and it will do this by gathering and analyzing large amounts of freely available customer information. Increasing numbers of travelers and profound technological changes in the Travel and Hospitality industry compels service providers to differentiate themselves from the competition. As a result, best practices and existing business processes need redefining at all levels of the business to meet guest preferences, deliver memorable travel experiences and increase customer loyalty.
To personalize customer service, the Travel and Hospitality industry has started embedding AI technologies into its customer service portfolio and operations. Seasoned IT decision-makers identify AI as a game changer primarily for its ability to identify data patterns and predict guest preferences with increasing accuracy. AI can also identify potential operational risks based on indicative data patterns and learnings from the past. AI utilizes cognitive learning to undertake traditional human functions at much-reduced costs, with increased efficiency, and with least, if any, errors. IQSOFT offers IT Consulting, Firewall and UTM for Hotels, WiFi HotSpot in metro cities like New Delhi, NCR, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai.
Guest satisfaction and loyalty are top priorities for you. Achieving those goals includes delivering a strong, consistent WiFi experience. Consider the number of smartphones, tablets, and laptops that are used by guests who check-in to your hotel each day . Whether on vacation or on business, hotel guests expect to connect, stream, watch, download, work, and play without complication and without limit. To meet that high-speed WiFi demand, hotels are turning to IQSOFT for a one-stop answer: an easy-to-use, reliable, and affordable WiFi infrastructure without the cost and complexity that often comes from larger wireless vendors.
Guests often make bookings based on the Wi-Fi offered, with customer satisfaction often increased if there is free WiFi provided at a hotel. A survey by Research and Data Insights shows that 1/3 of people asked would avoid booking a hotel if it didn’t offer free WiFi, and 90% said that free hotel Wi-Fi gives them a favourable opinion of the hotel brand.
Having WiFi allows businesses to use the WiFi to gain better insight into their customers. This gives the hoteliers information they can analyse to see customer behaviour; what areas of the hotel are most popular and what areas are underused.
When guests log on to the WiFi network, they are taken to a landing page that the business can fill with whatever they wish. Hotels could use this page to advertise facilities and promotions they have to guests.
By providing free WiFi, customers can “check-in” to the hotel on social media, giving the hotel free advertisement to the customers’ friends. It also could encourage them to share photos of the hotel on their social media platforms. This could result in good word of mouth and a bigger customer base.
A secure, performant and agile IT infrastructure powers your business to deliver your applications and data across the enterprise. An infrastructure must be designed to flex and scale as business needs change, whilst at the same time being secure and easy to manage; delivering the highest levels of security without compromising the user experience, however they are connected.
IQSOFT specialises in the design and delivery of solutions, from the network including Local (LAN), Wide (WAN) and Wireless (WiFi) through to the applications and compute infrastructure whether onsite, on-premise or in the cloud.
Offering Guest WiFi is not just a major bonus for your end users in terms of experience, it also allows you to balance your wireless network in a way that ensures reliable access for your guests. When you add Guest Network Services to your wireless solution package, you are going to get a wireless network design that prioritizes your users, applications and devices based on your unique needs. In the hospitality industry, you may have multiple point of sale systems, IoT devices that control things like environment, smart lock technology and laundry services, business centers, conference rooms, smart TVs and a whole other host of WiFi reliant devices and services, and thats not including those of your guests! Creating a wireless network that supports all of these devices is crucial and adding guest network services is an important step in optimizing your network.
Your guests expect your WiFi to be FAST, SECURED & RELIABLE. They don’t care how, they just want it to work. What they also want, is for the connection to be secured. With all of the recent security breaches and data hacks in recent years, consumers are more aware than ever of where and how they share their personal information. When they are on vacation, traveling for work or just enjoying a day at the salon, the last thing they want to worry about it the safety of their information. By adding Guest WiFi services to your wireless network solution, you create greater opportunities for securing your network. Role-based access control allows you to segment you users and grant different permissions to the users connecting to your network. Essentially, you create swim lanes for your users and can assign different permissions to each. By complicating your network, you make it more difficult for hackers to target the private information you have stored in your database.
Everyone knows, Content is King. If you want to promote your brand image and attract and retain new guests, you must seize every opportunity to create and present branded content. With Guest WiFi services from IQSOFT Dashboard System that allows you to customize splash pages for your Captive Portal. The easy-to-use customizing tool allows you to choose a background image or upload your own. Add logos, content and choose how your users sign in to your network. This custom interface is easy to setup and will do wonders for your brand consistency and seriously impress your guests.
While the end user experience is paramount, captive portal offers a lot to your team as well. With Guest Network Services from IQSOFT dashboard, you will get access to the guest analytics dashboard, which gathers data about your users and presents them in easy-to-read charts. See how your marketing efforts change over time and get valuable insight into customer demographics to help inform future campaigns and customer attraction strategies. Upload your own terms and conditions to the splash page to let your guest’s know what information you will be collecting and how it will be used and allow them to opt out of data storage on the captive portal interface so that you are conscientious of your guest’s right to privacy and avoid issues down the road.
In addition to captive portal retail analytics, you'll also get real-time insight into the health of your wireless network. We will upload your floor plans to your dashboard and integrate heat-map technology so that you can check on the status of your network, identify issues, and see where the majority of your guests are accessing the network.
This speaks for itself. The goal of your hospitality business is to delight your guests and create repeat customers. Booking sites play heavily into decision making nowadays when people are planning trips or choosing hospitality services, and more and more WiFi connectivity is becoming a standard of quality for how a business is measured. Having a wireless network design tailored to the hospitality industry and outfitted for your specific space will give you the edge over your competitors and create post worthy moments for your guests. With Guest Network WiFi services from IQSOFT you are going to get the fast, reliable and secure WiFi solution that will impress your guests and keep them coming back.
IQSOFT helps you to design and customise as per your exact requirement with world's leading Gateway Controllers. The main features are as below-
IQSOFT provides complete solutions with industry's converged wired and wireless enterprise networks. The main features are as below-
Integrate Hotel WiFi with your PMS system and automate billing for your guests. Customer confirms with Room No., Last Name, billing plans and the identity with personal details. If successful, Internet is enabled and payment is added on provided room number, and customer will see this charge in your PMS.
System can be configured to provide free access to apply complimentary plan to member or loyalty guests, or provide list of available plans so user can choose and pay.
Hotel WiFi software helps you offer free trial Internet access and convert your customers into paid subscribers. Entire process is automated, and follows the rules you specify: duration of the free trial, number of logins per day, available bandwidth quota, download and upload rate, time of day when free access is available, and much more.
Once the customer is satisfied, he can sign-up for the higher level account without restrictions.
Ability to offer paid upgrade is very important, as business users or those needing video streaming will not be satisfied with your free-level service. On contrary, users needing only simple services as browsing or Email access would appreciate a free offer, and be loyal to your main services.
Collect reviews from your guests and use it to increase hotel’s TripAdvisor rank. Our system is designed to collect guest opinion when they are the most motivated to give positive review.
In addition, it prevents customer dissatisfaction by informing a manager of negative comments or complaints and gives a chance of converting guest experience while the guest is still on hotel grounds.
Failing to set a bandwidth cap, leads to nonfunctional WiFi HotSpot. If data transfer is not controlled and limited, some customers may consume all your bandwidth, and leave other customers unable to connect or have decent browsing experience.
IQSOFT efficiently limits both download and upload rate for each customer connected to your network. To gain full control over the customer connection, you can limit bandwidth quota (maximum data transfer), or set limits on a daily level. For example, each customer can get 1GB data transfer, but only 10 MB daily.
It takes care over your Hotel Internet WiFi, and helps you never lose a customer.
As per DoT/TRAI, each Service Provider are required to store customer details, and to track Internet user activity by storing visited URLs into the log. Offering Free Hotel WiFi without tracking URLs and collecting customer data imposes you to a risk from illegal customer activity that is performed from your Internet connection.
Advanced features that help with Hotel WiFi management:
Every hotel, motel, and resort is different. At IQSOFT we know that, and we aim to give you the solution you need. We do that by using cutting edge technology that allows visibility into each unique hospitality environment. We are able to map out a plan for success and, when we implement Dual Band, PoE, Wav2, AX Access Points with indoor and outdoor solutions we’re providing you the best possible coverage and your guests the best possible experience.
Cybersecurity is not just a buzzword. In today’s technology-abundant world, it has become a critical undertaking for companies across all industries—including hospitality. As per the survey report lists hospitality as one of the top three industries most vulnerable to payment card breaches. Additional anecdotal evidence supports these numbers. Hotels data is spread out across porous digital systems and their sales are usually conducted through weak point-of-sale systems. The rigid security measures enforced at banks and tech companies simply do not come as naturally to hotels. After all, the industry has been and continues to be focused on cultivating a user-friendly atmosphere.
Phishing. Malware. Web attacks. Denial of service. The practical implications of these and other cyberattacks are far-reaching for any business— hotels very much included. Perhaps the greatest implication of a widespread data scandal is the brand’s integrity. Since a businesses' hard-earned reputation relies heavily on instilling confidence in its customer base, a breach of trust is sure to compromise that relationship. If an attack affects millions and is publicized to millions more, the impact on brand equity can be difficult to recover.
Considering that the annual frequency and severity of cyberattacks are only rising, the time is now to establish organizationwide security operations, recovery plans and budget allocations. To cover all angles of a potential hack, a cohesive top-to-bottom strategy is required and often is best delegated to a trusted strategic advisor with depth of experience in cybersecurity breach prevention and resolution.
Next, the goal becomes full-scale protection. From the technical side, this includes setting up firewalls and securing weak points (such as point-of-sale terminals). Furthermore, this is where regulatory compliance comes into play; beyond ensuring that it is currently maintained, field experts can come in to educate employees on best practices moving forward.
In recent years, many hotel brands have fallen victims of cybercrime. That might be devastating to the reputation of every tourist accommodation property. Knowing the potential threats is vital to be able to prevent them.
The hospitality business is responsible for protecting the identity information of its customers. Unfortunately, hackers are getting more sophisticated in using malware to scrape information from hotels` payment systems. Many such attacks have reportedly taken place around the world, affecting the guests of hotels and tourism sectors.
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