Build Loyalty by Giving Your Hotel Guests with NextGen Tech
The Travel and Hospitality (T&H) industries are adopting modern technology along with a high degree of Machine Learning (ML) and Artificial Intelligence (AI). This is introducing new levels of disruption. AI provides travel brands with the perfect opportunity to enhance marketing, customer service, customer experience, and increase retention. Artificial Intelligence has the ability to offer invaluable insights that have not been experienced by travel companies and hoteliers before, and it will do this by gathering and analyzing large amounts of freely available customer information.
With an increase in travelers, it is imperative for service providers to differentiate themselves with highly personalized services even while keeping guest preferences in mind. The complex process of understanding guest preferences and monetizing guest data has advanced with the introduction of data analytics. ML is the best medium to learn and act based on past experiences and improve efficiency in operations to fulfill customer preferences cost-effectively. Deep knowledge of individual customer preferences enable the customer agent or the marketing team to suggest products and services the customer is likely to avail.
Operational Efficiency
Using resources to provide high-quality products and services are the key factor in a hotel's success to :
- Improve guest experience: Operational efficiency can lead to better guest experiences.
- Increase profitability: Operational efficiency can help hotels stay competitive and profitable.
- Reduce costs: Technology can help reduce costs and environmental impact.
- Improve reputation: Operational efficiency can help improve a hotel's reputation.
Revenue Improvement
The key to using hospitality industry technology is to personalize the guest experience so that each guest feels cherished. It is vital because boosting guest satisfaction in hotels can not only increase your revenue but create brand awareness, help you upsell, increase staff efficiency and provide better decision-making. There are many ways that technology in the hospitality industry can help us like travel better, book rooms faster, and experience a place like never before. Technology in the hotel industry must be utilized as a means to remain competitive and expand. It helps to save resources that would otherwise have incurred huge time and cost if done manually.
Sustainable Growth
Sustainability in the hospitality industry is the practice of integrating eco-friendly and socially responsible practices into hotel operations. The goal is to reduce the industry's negative environmental impact while also meeting guest expectations and maintaining a positive brand reputation.
Guest & Travelers Experience
The digital transformation and travel industry are now more tightly linked than one might think. Every aspect of the tourist experience has transformed – from booking, to the actual trip, and returning home. This is due to the fact that other industries in the tourism sector have since gone digital to provide convenience to users. For instance, the onslaught of new technology, security measures, software upgrades, and cost-cutting measures has significantly enhanced the average person’s airport experience.
AI Business Applications for Travel & Hospitality
Intelligent Guest Data Analysis
Hoteliers can track the effectiveness of their data campaign through AI feature like track the messages sent, delivered, received, guest engagement and response rates. Hotel data analytics is the qualitative and quantitative information hotels use to improve information and make the best business decisions. It collects, analyzes, and uses information to gain insights and make decisions based on said data to enhance hotel’s operations.
Context Sensitive Personalized Services
Personalization ensures the guest has a pleasant experience and assures customer delight. To achieve personalization data is decoded about guest's preferences, buying behavior, satisfaction levels and likes/ dislikes, from personal/professional network with data analysis and reports.
Intelligent Interactive Systems with Chatbots
Implementing AI-based intelligent Chatbot services will scan keywords and respond with matching keywords from the learning guests large database. Backed by a digitally connected expert, the system will record, process, monitor and learn every event around the guest including data analytics.
Operations Management
Travel activities would require a smart and intelligent system to monitor and assess potential delays in departure, arrival and reaching to the destination.
With predictive analytics and ML, passenger flow can be predicted to prevent overcrowding at airports, delay of flights, trains and cabs. ML can be deployed to assess the risk of delayed departures based on the current operational situation, and previous data and patterns.
Back office automation and revenue Management
AI is capable of finding demand patterns, forecasting related prices and even planning human resource requirements and can automate the categorization of invoices. Automation of financial reconciliation can also be performed.
Timely Notifications
With our solutions you can provide the great ways to communicate hotel guests and earn more business with features like to Provide Rewards Points and Redeem, Online Reviews, Active Social media Presence, Optimize OTAs and Channels, Know your Guests, Pre Arrival, Guest Welcome, Free Upgrade, Pickup and Shuttle Service, Complimentary Service, Today’s Menu, Today's Event, Self Check in, Help with the Kids and Play zone, Flight Updates, Booking Confirmation, Special Discounts and Offers, Personalised Recommendation.
Guest Loyalty Programme with Rewards Points
Increase Revenue & Occupancy with a Hotel Loyalty Rewards Program. Guests earn exclusive perks, discounts, and first-to-know deals. Hotels enjoy increased revenue per guest enrolled in the program.
AI Based Feedback Forms
With our AI you can take guest feedback and provide them rewards and loyalty program. Feedback in the form of online guest reviews and survey responses is a goldmine of information for any hotelier wishing to improve the experience at their property. The results can also be segmented so you can understand guests from different countries, trip types, or results from different OTAs and review sites.
Hotel Staff Assistance
Hotel staff including those in Concierge, Housekeeping, and the Front-Desk have personal contact with guests. These personnel use the Point of Sale (PoS) and Property Management System (PMS) through which AI can unveil the next level of guest services. Integration of the PoS and PMS offer real-time booking, confirmation, and tracking. AI can make real-time recommendations by tracking spending patterns and analyzing guest preferences.
Enhanced Guest Communications and Engagement
One of the significant impacts of AI in hospitality is its ability to transform communication between hotels and guests. AI algorithms can analyze guest data, such as online reviews and booking history, to create personalized communication and marketing messages. The hotel staff can also be alerted in real-time when they receive a negative review or if a guest flagged an issue, enabling them to promptly find a solution or address the negative feedback.
Data-Driven Decision-Making to Improve Service
AI-driven predictive analytics can help hotels optimize their operations and enhance the guest experience. By analyzing historical and real-time data, AI algorithms can forecast guest preferences and occupancy patterns and predict maintenance needs. This allows hotels to streamline operations, effectively manage resources, and proactively address potential service issues, ultimately elevating the overall guest experience.
Navigating Travel & Hospitality through AI
Privacy & Data Protection
Increased efficiency and productivity
Increased efficiency and productivity
AI relies heavily on data collection and analysis to provide personalized experiences. Ensuring the privacy and protection of guest data is crucial. Hotels must implement robust security measures and comply with strict data protection regulations to safeguard guest information. Balancing personalization with privacy can be a challenge that requires careful management and transparency.
Increased efficiency and productivity
Increased efficiency and productivity
Increased efficiency and productivity
AI automates repetitive and time-consuming tasks, freeing up staff time for more important tasks. This will result in increased efficiency and productivity, as well as cost savings for hotels.
Data analysis improves the ROI
Increased efficiency and productivity
Data analysis improves the ROI
Leveraging data and analytics will revolutionize the effectiveness of digital marketing and help personalize the guest experiences for hotels to improve the overall ROI. Predictive and prescriptive analytics are essential data strategies for small and large businesses which will significantly help marketers to formulate and optimize a successful business strategy.